Blog.OneTenEleven

Design + Motion

Universal Everything – LIVART

Universal Everything has just published a glimpse into their brand exploration for LIVART furniture.

UE experimented with LIVART on a wide design and motion exploration into dynamic typography, anthropomorphic objects and iconic figures.

The outcome is the basis for a fresh new visual language for the design of retail interiors, signage, packaging and TV commercials.

Credits

Creative Directors: Sam Renwick, Cai Matthews and Matt Pyke
Design and Animation: Chris Perry, Matt Frodsham, Joe Street
Producer: Amalie Englesson
Executive Producer: Claire Cook

www.universaleverything.com

Black Hole

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“Black Hole” is a series of images, which shows paint modeled by centripetal force. The setup is very simple: Various shades of acrylic paint are dripped onto a metallic rod, which is connected to a drill. When switched on, the paint starts to move away from the rod, creating these amazing looking structures.

The motion of the paint happens in a blink of an eye, the images you see are taken only millisecond after the drill was turned on. To capture the moment, where the paint forms that distinctive shape, I connected a sensor to the drill, which sends an impulse to the flashes. These specialized units are capable of creating flashes as short as a 1/40000 of a second, freezing the motion of the paint.

fabianoefner.com