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Design + Motion

Dixon Baxi: REMIX

REMIX:  A BOLD, RAW, IMMERSIVE MANIFESTO.

REMIX: A Raw Look Inside DixonBaxi’s Creative Studio

There’s something magnetic about seeing behind the curtain of a creative studio—not the polished portfolio pieces, but the messy, energetic reality of how ideas actually come to life. That’s exactly what DixonBaxi has captured in REMIX, their new 500-page manifesto that throws open the doors to 18 months inside their creative process.

More Than Just Another Design Book

REMIX isn’t your typical coffee table design book. It’s a bold, immersive experience that captures creativity in motion. Think of it as stepping directly into the studio itself—instinctive, energetic, and filled with the raw chaos that fuels great work.

The book brings together over a thousand images spanning design work, photography, sketches, and experimental ideas. But what makes it special is how these visuals are layered with unfiltered dialogue, Slack conversations, and candid soundbites that reveal the thinking behind the making.

Process Without Filters

What sets REMIX apart is its commitment to showing the unvarnished truth of creative work. The pages are packed with:

  • Never-before-seen projects and experiments
  • Fragments of process and discarded ideas
  • Raw notes and conversations
  • Mistakes and insights side by side
  • Two decades of accumulated creative energy

The book features long-form conversations threading through themes of invention, studio identity, and the tension between maintaining boutique edge while scaling up. It explores what it means to design for life and celebrates the pure joy of making things.

Designed to Be Explored

REMIX is deliberately non-linear and textured—a book meant to be explored rather than simply read from cover to cover. Every page offers something unexpected: a fragment of an idea, an experiment that didn’t quite land, or a sudden insight that changes everything.

The structure is both intentional and spontaneous, capturing how creativity actually works rather than presenting a sanitized retrospective.

A Cinematic Object

The physical book itself has been crafted with meticulous attention to detail. At 300 × 300mm and weighing 4kg, it’s a substantial hardback printed on 150gsm Essential Velvet paper. The production uses CMYK plus a special Pantone 802 Green, printed by Graphius as a limited edition of just 2,500 copies.

Made in Real Time

The creation of REMIX grew organically from SuperFutures, DixonBaxi’s ongoing cycle of invention and reflection. The studio generated over a thousand pages of material, then refined it through three full dummies and countless print tests.

At one point, the team laid out every spread across their 10,000-square-foot space, editing by sight to discover unexpected connections. The result weaves together remixed visuals, Slack conversations, and recorded dialogue into something that feels both structured and wonderfully chaotic.

Who It’s For

REMIX is a manifesto for anyone who believes in bold ideas, risk-taking, and pushing past the obvious. It’s made for designers, creatives, strategists, and anyone who thrives on pursuing something new.

In a world obsessed with final outcomes and perfect presentations, REMIX celebrates the messy middle—the missteps, the intuitive leaps, the work that doesn’t always make it to the final portfolio. It’s a book to live with, to pore over repeatedly, finding something new each time.

If you care about how things are made and why, this is a rare glimpse into the creative engine of a studio at the height of its powers.

https://www.dixonbaxi.com/case-study/remix

Book of Ideas – Vol.2

Book of Ideas – vol.2 continues what designer and creative director Radim Malinic started in the first edition, offering yet more indispensable advice on making it in the creative industries. Chapters cover issues ranging from creativity for good, how to decode our own creative DNA, embracing limitations, using humour and how to entertain the “right wrongs”. It discusses how to improve design work through more skilful use of language, and in doing so, how to stir the right reactions and present well-rounded creative projects with confidence.

Among the ‘ideas’ and the work illustrating them, Book of Ideas – vol.2 offers holistic guidance on better understanding yourself as a creative and how to approach your life and work in a mindful, smart way to make you a better designer, creator and thinker, at any point in your career.

Find out more about the project here or grab a copy from Amazon.

Book of Ideas – Vol.1

This is a journal of creative direction and graphic design; a collection of thoughts, musings and observations from Radim Malinic’s ups and downs in the creative industry. 

It’s about how the world outside influences the creativity inside; and how it inspires us, teaches us and makes us create better work.

Find out more about the book here, or grab your copy from Amazon.

tomato

The Tomato creative agency was formed in 1991 by Steve Baker, Dirk Van Dooren, Karl Hyde, Richard Smith, Simon Taylor, John Warwicker and Graham Wood, who were joined by Jason Kedgley in 1997 and Michael Horsham in 1998.

Principally understood as a design group who work for many international clients including Sony, Nike, Levis, Coca-Cola and The Victoria & Albert Museum, Tomato also works across a range of fields ranging from film, branding, music, television and cinema commercials, to advertising, books, architecture and interactive media.

They have exhibited internationally and lecture and hold workshops widely. Since 1997, Tomato has been a consultant to the British Government on the creative industries. Out of this success, Tomato Films was formed in 1998 and is run by Jeremy Barrett.

Tomato Interactive was founded in 1999 by Tom Roope, Anthony Rodgers and Joel Baumann; former members of Antirom, who had strong creative relationships with Tomato. Their innovative design and inventive execution within existing interactive platforms is fused with a commitment to developing entirely new media solutions for clients including Ron Arad Associates, Selfridges, The Goethe-Institut and the group Underworld.

Tomato have more recently produced a website for New York architectural practice, fieldoperations.net, completed project work for Nokia and Adidas and Installation work for Salvatore Ferragamo.

tomato.co.uk

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