A new addition to the studio bookcase.
Multi award-winning designer, typographer and TED speaker, Craig Ward, presents his first self-authored book – Popular Lies About Graphic Design. An attempt to debunk the various misconceptions, half truths and, in some cases, outright lies which permeate the industry of design.
Lovingly designed and written both passionately and irreverently, Ward pulls from his ten years of experience to tackle lighter subjects such as design fetishists, Helvetica’s neutrality and urgent briefs, alongside discussions on more worthy topics such as the validity of design education, the supposed death of print, client relationships and pitch planning. In addition, the book features contributions and insights from more than a dozen other established practitioners such as Milton Glaser, Stefan Sagmeister, Christoph Niemann and David Carson making it a must for students, recent graduates and seasoned practitioners alike.
View on Behance
Known for his experimental style and hands-on approach to pushing type to its limits, Ward bridges the gap between illustration and typography,exploring the notion of word as image. His work tells stories with an inventive use of type and typography, bringing words to life; an approach he took literally for this year’s Creative Review Annual cover, for which he teamed up with an immunologist and actually grew a microscopic letter ‘A’ from pollen cells.
Often favouring this organic and scientific approach, when commissioned by Discover Magazine to produce something for their 30th Anniversary cover, he used a magnetic ink – called Ferrofluid – containing tiny suspended particles that react to magnets to create a kind of fluid
stencil of the number 30.
Another key piece uses what he dubs ‘kinetic typography’. The words ‘You Blow Me Away’ were screenprinted on sheets of glass which were then blasted with ballbearings & pool balls and photographed to capture it at various stages of its destruction.
For more of Craig’s work check out – http://www.blinkart.co.uk/#artist/craigward