The first book dedicated to the career of a truly hands-on graphic designer, charting his ‘Swiss Grit’ approach from the influential Ray Gun magazine in the 1990s, through to his experimental type projects of the present day.
Emerging from the North of England, and nominated in 1993 by Why Not Associates as the most up and coming British graphic designer in Creative Review magazine’s annual ‘Creative Future’s’ awards, Chris Ashworth achieved design notoriety in the late 1990s at Ray Gunmagazine, the influentialLA-based ‘bible of music and style’. His early schooling in the rigours and principles of Swiss graphic design fused with the gritty vernacular of the street came together to create the sounds of the 90s in visual print form.
He has since worked with pop culture bands and brands from New Order, Michael Stipe (REM), Robbie Robertson and Bush to Nike, Diesel and Adobe as well as spending over 20 years as a Creative Director running in-house creative studios at Microsoft, Nokia and Getty Images.
He recently launched thisisme.art with his partner Nicola which sells high end apparel and one-of-a-kind original art featuring his unique handmade creative approach.
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